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Social Networking and Your Security
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High level security related questions and answers
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TOPIC: Social Networking and Your Security
Social Networking and Your Security 10 Years, 11 Months ago Karma: 0
A Facebook fan page of Whole Foods offers a $500 dollar coupon for groceries when you fill out a simple credit questionnaire. Instead, your identity is stolen and
the coupon is worthless. The full story can be read at: news.cnet.com/8301-13577_3-20001665-36.h...p;tag=2547-1_3-0-20.

So the questions for management become: do we allow social networking site access at work? Do we represent our firm directly on these sites? And what
precautions should we take to protect our company’s reputation.

To answer the first question; it really depends on the specific industry you are in. While smaller consumer oriented firms claim to realize very positive business
results, I have seen no credible studies that show a real a positive influence for a business to business (B to enterprise. In actuality the studies I have read
were more positive on the employee recruiting side which I believe most companies should discourage unless you are in the placement business.

I asked a lawyer friend of mine, who is known for employment and identity theft law, about a company’s liabilities and whether or not a firm should allow
employees to access these sites. Specifically I asked if I were one of the Whole Foods victims, would Whole Foods be liable.

He said that he believed that in this case Facebook would have for the unauthorized page. Whole Foods would have a responsibility to notify customers
once they were made aware of the scam. He went on to explain that he would only allow marketing and potentially sales folks responsibility to have access
to these sites under specific corporate guidelines. Not only will this limit some risk but will greatly limit lost productivity by those whose job duties are not
directly sales related.

So it would seem that the defense of the social networking site scams falls on the individual accessing them. Symantec’s latest State of Spam and Phishing
report, published online in January, shows an astonishing 92% of adult phishing scams taking place on social networking sites and high volumes of spam and
phishing around Haiti’s tragic events.

While the latest craze of social networking changes often (i.e. My Space, linked in, Face book, twitter) I believe this use of technology is here to stay, It is
my opinion that unless a specific business benefit can be demonstrated a firm should as a matter of policy not allow access and the associated loss in
productivity to occur during business hours using company equipment
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